Report: Mercedes-Benz Buyers Are China’s Wealthiest


Hurun Research Institute‘s latest report shows that Mercedes-Benz owners in China are the country’s most wealthy, while Chinese Infiniti owners have the lowest average wealth.

The average luxury car owners in China is 33.5 years old, and their annual household income is just over $160,318, according to the report. China’s Mercedes-Benz owners have about $1.8 million in household assets.

The report is based on interviews with a group of 800 luxury car owners in 10 cities across China. “Spending money on a nice car is the first outward sign of success for many Chinese. The objective of this report is to highlight the brand image of these luxury cars in China,” said Rupert Hoogewerf, chairman and chief researcher of Hurun Report.

China is expected to overtake the U.S. as the world’s largest premium car market by 2016.